05th January 2010
Copyright (c) 2009 James Roche
If you are ready to start conducting Human Touch Research of you target market, follow these questions as a guide. Begin by over the next few days interviewing 10 people from your target market. They can be past clients, ...
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18th December 2009
Copyright (c) 2009 James Roche
In my experience, nothing beats talking directly with your clients and potential clients. There's something about connecting with a real human being that reveals subtleties that technology based research doesn't bring up....
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08th December 2009
Copyright (c) 2009 James Roche
You may be sabotaging your business...and not know why. You're not alone (and there is a solution!) Try as they might, many entrepreneurs are stuck: clients aren't coming in and new products or services fall flat. Busines...
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27th November 2009
Copyright (c) 2009 James Roche
Marketing is not bad. In fact, it's one of the most beautiful things in the world. Sound surprising? By the end of this article you will see how powerful and elegant the tool of marketing can be in your life and business....
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24th November 2009
Copyright (c) 2009 James Roche
There are eleven universal reasons why we buy anything. If you know and understand why your market buys from you, you have the power to help them by showing why your product or service will improve their lives.
Busines...
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12th November 2009
Copyright (c) 2009 James Roche
Info Products are hot. Studies show the info products are now a 11.9 BILLION dollar industry (and growing at a rate of 7.9% every year!) If you're not packaging the knowledge in your head into info products, then you're l...
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05th November 2009
Copyright (c) 2009 James Roche
Yes, you can be spiritual AND make plenty of money at the same time. In fact, the secret to wealth is already within you. I believe you have a special spark inside that allows you to solve specific problems in your own un...
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28th October 2009
Copyright (c) 2009 James Roche
At first, trying to market to your target market may seem as confusing and confounding as trying to understand the opposite sex. What you think will work turns them off. What you like may not be what they want. Embarrassi...
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09th October 2009
Copyright (c) 2009 James Roche
Fact: You will sell more when people know, like and trust you.
Fact: People trust you when they feel connected to you.
Fact: Your voice can reach out and connect with people more powerfully than your written words.
...
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18th September 2009
Copyright (c) 2009 James Roche
What I'm about to share with you is a secret so juicy that most copywriters don't dare let it out to the public because it could put them out of business. It took me about four years to refine this technique and now I'm r...
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16th September 2009
Copyright (c) 2009 James Roche
I see too many well intending entrepreneurs fail to make the money they deserve because they try to hit a homerun with a big info product their first time up to bat. There's a secret to creating info products that are suc...
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16th September 2009
Copyright (c) 2009 James Roche
Your business card can bring you more leads, more clients and more riches...but only IF you know how to leverage its full potential. The humble business card has got to be the most underutilized marketing tool of all...ye...
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10th September 2009
Copyright (c) 2009 James Roche
Information products (books, e-books, reports, audios, manuals, etc.) are where it's at - for positioning yourself as an expert, attracting more clients, AND generating passive revenue! Today I will reveal 7 straight forw...
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23rd August 2009
Copyright (c) 2009 James Roche
The riches are in the niches - yet most entrepreneurs resist marketing to just one targeted market. First off, "everyone" is not your target market. If you're serious about making money to retire with, you must niche. Pro...
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13th August 2009
Copyright (c) 2009 James Roche
At first, understanding marketing can seem as confusing and confounding as trying to understand the opposite sex. What you think will work produces no response. What you like may not be what your target market actually wa...
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